Our Core Beliefs
Women* deserve better care. Doctors should have better tools. Researchers need better data.
Our Mission
For Women*
To end the era of guesswork by putting lab-grade clarity and control in the palm of your hand.
For Doctors
To bring precision diagnostics to the point of care for faster and better health outcomes for all patients.
For Researchers
To build the world’s most representative vaginal pH dataset and provide good-quality data for women’s health* research.
Our Vision
To bring vaginal pH testing to the digital era with precision and personalised diagnostics.
We envision a world where accessible, research-backed, digital tools empower the health journey of every woman*.
Our vision fuels our commitment to rigorous science and inclusivity. We want to drive personalised and inclusive care, where no woman* is overlooked, misdiagnosed, or left behind.
Our Values
Science-based
Every decision is data-driven. Through rigorous research and clinical validation, we ensure our solutions are safe and effective.
Empowering women*
We create user-driven solutions. Guided by diverse voices and lived experiences, we build accurate tools for women* from all walks of life.
Ethical
We act with integrity at every step. From product design to how we handle data, we prioritise transparency and trust.
Founder Story
We talk about precision medicine, personalized healthcare, and AI, yet we still rely on vaginal pH tests that ask someone to look at a colour and guess the closest value. Then we use that estimate to define what is “normal” using outdated standards that ignore how vaginal health varies across different bodies.
Vaginal health testing cannot begin with guesswork.
pHera grew from the desire to make vaginal health testing more accurate, more inclusive, and easier to monitor from home.
We are building pHera to make vaginal pH testing as digital and data-driven as the rest of modern healthcare.
I am a translational scientist driving research and innovation to improve health outcomes, not just for some, but for all women*.
– Valerie Masete, PhD
